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Salesforce MCC-201: Marketing Cloud Connect Essentials braindumps - Testking MCC-201 test

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed for professionals who want to showcase their expertise in integrating Salesforce Marketing Cloud with other Salesforce products. Marketing Cloud Connect Essentials certification validates a candidate’s knowledge and skills in configuring and establishing a connection between the Salesforce Marketing Cloud and Salesforce Sales or Service Cloud. MCC-201 Exam is intended for individuals who have experience working with Salesforce Marketing Cloud and are familiar with the basics of Salesforce Sales or Service Cloud.

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The MCC-201 Exam is designed for those who want to become proficient in Marketing Cloud Connect Essentials. MCC-201 exam will test your understanding of the various features of Marketing Cloud Connect and how to use them to create effective marketing campaigns. MCC-201 Exam is aimed at marketers, campaign managers, and marketing automation specialists who want to advance their careers and gain a competitive edge in the job market.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q155-Q160):

NEW QUESTION # 155
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
B. Use Automation Studio and Salesforce sends with campaign as an audience.
C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D. Use Automation Studio to prepare personalization data and initiate journey.

Answer: C

NEW QUESTION # 156
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
C. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Answer: D

Explanation:
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5

NEW QUESTION # 157
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Data Connector
B. Data Studio
C. MuleSoft Anypoint Platform
D. Datorama

Answer: A

NEW QUESTION # 158
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Configure the phone field in Salesforce as US locale.
B. Select 'US' as the sending country in SMS activity.
C. Format the phone field in Salesforce as +l[phonenumber],
D. Select 'Normalize Phone Number* in Journey settings.

Answer: C

Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_setting.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&type=5 https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

NEW QUESTION # 159
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Suppression List
B. Exclusion Script
C. Exclusion List
D. Auto-suppression List

Answer: A

NEW QUESTION # 160
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